PIXLENCE
Helping organizations build websites that convert — through clean analytics, testing, and personalization.
Hi, I’m Tyler — a data and experimentation specialist with experience implementing analytics and testing programs for major brands. I help growing organizations set up reliable data and make smarter marketing decisions.
AboUt ME
Offerings
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Most organizations can’t trust their analytics — broken tags, missing conversions, and duplicate data everywhere. I set up clean, consistent tracking across your website and marketing channels so you finally know what’s working (and what’s not).
Includes pixel implementation (Meta, Google, LinkedIn, etc.), tag management setup (GTM or Adobe Launch), and analytics configuration for GA4 or Adobe Analytics.
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I help you design, build, and launch A/B and multivariate tests that uncover what truly resonates with your users. Using tools like Adobe Target, Optimizely, or custom JavaScript-based testing, I develop experiences that drive measurable uplifts in engagement and conversion.
I also help establish experimentation frameworks and personalized experiences that scale.
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I help you understand exactly which marketing channels are driving revenue—and which ones are wasting budget. By setting up clean tracking across your ads, email campaigns, social media, and website, I give you a unified view of your entire marketing funnel. You’ll get accurate attribution, real ROI insights, and dashboards that make every decision easier. With the right data in place, you can confidently invest in the channels that perform—and cut the ones that don’t.
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Stop digging through spreadsheets. I create automated dashboards that visualize your key metrics — conversions, engagement, retention, and revenue — in platforms like Looker Studio, Power BI, or Tableau.
These dashboards connect directly to your analytics and marketing data, giving your team instant access to insights that guide smarter decisions.
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From setup to launch, I design and configure modern, conversion-focused websites that are built to perform. Every site includes clean tracking, optimized page layouts, and integrated analytics dashboards — so you’re not just online, you’re optimizing from day one.
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I audit your entire data stack — from tag firing to data layer structure — ensuring every event is accurate and privacy-compliant (GDPR, CCPA). You’ll get a detailed report of what’s working, what’s broken, and exactly how to fix it.
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I offer hands-on workshops and 1:1 training for marketing and product teams on analytics, testing, and pixel management. I’ll teach your team how to interpret data, design experiments, and make data-driven decisions that improve ROI.
My background spans Adobe, Amazon, MLT, and Total Wine & More, where I built analytics foundations, engineered data pipelines, launched A/B tests, implemented personalization, and designed dashboards used by millions of customers and internal teams alike. This experience directly supports every offering I provide today — from analytics setup, experimentation, website optimization, CRM integrations, and ongoing optimization to data audits, compliance workflows, and hands-on training for teams who want to own their data. I’ve also led cross-functional initiatives involving email campaign strategy, MarTech integration, creative content support, and end-to-end digital experience optimization, giving me a complete understanding of the systems that drive revenue and engagement. If you want a partner who brings enterprise-level expertise, creator-level craftsmanship, and the ability to turn complex digital ecosystems into clear, measurable growth, you’re in the right place.
